Highmark Blue Hen

Created for Highmark BCBS Delaware, and an integrated healthcare campaign including print, digital, TV and billboard applications, this photography series brought to life the personality and character of the Delaware Blue Hen – the beloved state bird of Delaware, and appealed to the emotions and deep-rooted loyalties of state employees. The final imagery used in the campaign was finessed by retoucher, Eric Barbehenn, and incorporated a “colorization” of the rooster to meet the client company’s brand identity. The out-takes included here reveal the bird’s true colors. (The shoot ended that afternoon, when the rooster fell asleep, right in the set.) Creative Agency: Partners and Napier, Rochester, NY