Zoobilation

The photography here was created for integrated campaigns developed for Seneca Park Zoo Society, of Rochester, NY, in each of the past five years.  Zoobilation is the name given to the organization’s largest, single-day fundraising gala, held annually on a summer evening, with attendees numbering close to 800.  The imagery finds its way to direct-mail pieces, invitations, event programs, posters, postcards, coasters, wine labels, large banners, digital applications, and is driven by each year’s respective concept and theme.  Creative Directors:  Rachel Spence, Brian Rapp.